Media Buying

TV & Radio, Magazine & Newspaper Publishing

Media Buying Services in Dallas

Media buyers at RGB Interactive talk to TV and radio stations, magazine and newspaper publishers and website owners to secure paid space for our clients. Once our media planners have worked out where an ad should appear, our media buyers speak to the companies that own the space to ensure firstly that it is possible for the message in those environments and secondly that our clients pay the best possible price to appear there.

Smart media buying delivers two key benefits: The first benefit is that it ensures that our clients pay a competitive price for the media space they want. The second benefit of smart media buying is our ability to construct media deals that are more complex than simply paying for space. Increasingly RGB's media buyers are looking for new ways to gain added value for clients.

Why choose RGB Interactive?

Media Planning

The first thing we do, using a combination of world class research techniques, deep experience and analysis, is to determine with our clients who their most likely, or most desired, customers are. We are then able to determine which media these potential customers see, read, hear or engage with the most. This is the media planning of a campaign; we 'plan' advertising campaigns that reach intended audiences, with the minimum amount of wastage. After this initial planning stage, we then work alongside creative agencies, who actually make the advertisements. It is our responsibility to get the adverts on to the television screens and radio, in to the press and cinemas, on to billboards and poster sites, and online.

Media Buying

During the buying stage, RGB Interactive negotiates the best possible prices with media owners such as television and radio stations, magazine publishers and website owners for the space or airtime. Because MediaCom is one of the largest media buying agencies in the world, we are able to buy media at an incredibly competitive price. Even so, we are always looking for innovative ways to reduce costs further and increase the effectiveness of advertising - whether on screen, outdoors or online.


Our media buying platform supports conversion tracking, you can track everything via the network. The upside of this is that our system is very robust and provides a wealth of benefical information. Track the budget spend, activity reports & much more.

Types of Media Buying

TV Advertising

National/ local cable & broadcast TV for the U.S. & Canada, including network integrations, commercials & sponsorships.

Radio Advertising

National/ local network radio, including sponsorships & endorsements.

Magazines/Newspaper Ads

Regional & national target campaigns for newspaper, magazines, alternative weeklies & trade publications.

Billboards Advertising

National, regional & local outdoor & out-of-home billboard media.