Need a Digital Strategy for Your Brand?
RGB Interactive's comprehensive digital marketing strategies focus on creating an effective plan for online tools efficiently the first time around, helping clients avoid costly redevelopment costs. From identifying target audience needs and business goals to creating an outline of specific website functionality and navigation, RGB Interactive consistently cuts client costs while providing strategy to develop a competitive edge in their marketplace.
RGB Interactive focuses on developing strategies in collaboration with its clients to solve complex problems with clients instead of for clients. This approach allows us to understand unique problems from the clients' points of view and increases our ability to meet its promise to deliver completed projects on-time, on-budget and in-scope.
Our Digital Strategy services may include the following:
Branding & Strategy
Our strategy and development team also offers custom web solutions and software to effectively achieve clients' business goals. We've built powerful intranets to increase employee productivity and engagement and mobile apps to streamline business workflow. We develop each project specifically with a client's target audience needs and overall business goals in mind to ensure the solution's success.Read more
Creating an engaging, integrated web presence isn't easy and it certainly doesn't happen overnight.
In today's world, an effective web presence is much more than a simple marketing website.
A comprehensive digital strategy takes into account the goals of a business - both online and off - to engage existing, former and future customers and add long-term value.
And a truly valuable digital strategy? That takes a comprehensive plan and a partner to execute on that plan.
RGB Interactive understands from years of development experience that no matter a website's intent, the inclusion of quality content, clear navigation, calls-to-action and engaging brand visuals, all strategically built for prioritized target audiences, influence its success. Over the years, we have helped our clients' brands successfully grow their online presence by uniting all products and offerings in one digital resource.Read more
We are a Dallas Web Design Company and Digital Marketing Agency.
Information architecture refers to the planning and organizing of structure for websites, software and other online resources to enhance user experience. The process includes navigational strategy, menu organization and content labeling. All these elements are executed while maintaining a target audience-focused and visually-appealing design.
Web Application Architecture
Application architecture dictates how various internal components of an application interact with one another. It determines how app features connect with databases to serve information that is relevant to a user. It is, in essence, the backbone of successful web and mobile application development.
User Interface Strategy
A successful user interface experience goes beyond an appealing design. Speed, navigation and conversion opportunities all contribute to how quickly and easily a user can convert on a website. RGB Interactive applies our knowledge of user interface design best practices and online user behavior to create a variety of successful digital development projects including web applications, websites, mobile apps, intranets, extranets and more.
Online Reputation Management
89% of people trust online reviews. Do reviews of your brand put your company's best foot forward? With new digital technologies emerging every day, online reputation management is more important than ever. Monitoring a business's representation across digital channels, social networks and websites is critical for businesses, their customers and potential customers. RGB Interactive defends business's brands and helps them avoid errors in important information through a comprehensive Online Reputation Management process.