Search Engine Optimization, or SEO, is actually one specific component of Search Engine Marketing, or SEM. Dallas Search Engine Optimization is the process of configuring, or optimizing your website with targeted keyword phrases associated with your business, industry or services. The act of SEO is making your website more search engine friendly & readable by the engines. The result of the optimization is a higher organic or natural search engine rankings on Google, Yahoo! & MSN (amongst many others).

• 80% to 90% of ALL website traffic originates from a search engine such as Google, Yahoo!, MSN
• 70% to 80% of people using search engines DO NOT go past the 1st page of results (top 10 results)
• A 1st page position on Google will generate thousands of unique visitors to your website
• Natural Search Engine results are more than twice as effective as Pay Per Click advertising
• Search Engine Optimization offers the most cost effective method of promoting your business online

Search engine marketing (SEM) is the overall process of marketing a website via Internet search engines; whether by improving rank in organic or natural listings, paid or sponsored listings or a combination thereof.

A comprehensive search engine marketing Dallas campaign is inclusive of (at least) the following functions:

• Search engine optimization
• Search engine & directory submission management
• Social Network Marketing
• Paid inclusion & trusted feed programs
• Pay-for-placement management (includes pay-per-click)
• Link popularity/ reputation development
• ROI & performance monitoring & reporting

We at RGB Interactive are committed to providing "excellence of service" to our clients. We give honest and practical advice so that you can gain a realistic expectation of the results your website can achieve. We use a SPAM Free and Best Practice approach to Dallas SEO harnessing a broad range of advanced Search engine optimization techniques. We use expert SEO White Hat principles and adhere to Search engine guidelines at all times.

While RGB cannot guarantee a specific ranking in the free search engine listings (and you should be wary of any company that does promise such things!), we can work with you to ensure your ranking improves significantly and that you receive increases in user traffic and inquiries as a result of these SEO efforts. For most industries we can get your website listed on the first page of search results as a result of our SEO development services and this is the objective of the campaign. We track all traffic using specific visitor tracking software so you can see results as they increase.

This service is not a "quick fix" approach to SEO. It takes into account the key elements of a sustainable organic SEO Dallas approach where we can realistically expect significant improvement in the effectiveness of your website return on investment (ROI) for the long term.