Discovery & Needs Assessment
This critical first step in our website design process is where your business and RGB Interactive work together to discover exactly what your goals and needs are. We gather information from multiple sources that may include your key team members, customers, industry experts and competitors. The ultimate goal of this Phase is to uncover information that represents a holistic perspective of your company and the business environment in which it naturally operates.
Strategize & PlanDuring the strategy development phase we look at the challenges facing your brand, your target audience and your sales objectives and recommend strategies that will position your product or service in the right way, to the right people, at the right time.
This phase typically results specific recommendations for:
- Website content
- Special website features or functionality
- Inbound Marketing Strategies
- Lead Generation & Lead Nurturing Strategies
- Search Engine Optimization
- Social Media Marketing
Create & ImplementOnce the strategy is adopted, creative development begins for the items needed to support the marketing initiatives and goals. RGB Interactive excels in bringing brands to life through creative that is both innovative and designed to elicit a measurable response.
Our work has won quite a few awards, but our primary objective is always to help you effectively reach and motivate your target audience. We recognize that for your organization to achieve its goals and build a strong brand you need a combination of strategic thinking, creative implementation and production expertise.
We offer these capabilities through:
- Website Design
- HTML/CSS & Web Development
- Lead Generation and Lead Nurturing Implementation
- Search Engine Marketing Management
- Social Media Content Creation and Management
- Inbound and Content Marketing
Ongoing Website SupportIn this phase, we monitor and evaluate the results, refining strategies and developing reality-tested activities over time. There are several tools that can help us benchmark your website for success, and we will continue to work closely with you to ensure that your online marketing objectives are met. We'll explain our marketing performance "scorecard," share the results, and recommend follow-up courses of action -- but beyond whatever modifications your Internet marketing plan might need, we are always readily available when you need us, to answer all your questions, or to discuss additional marketing initiatives.
No matter what brings you to our doors, our process gives us the tools needed to deliver design that will break through category clutter and to create marketing & advertising that sells.